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  • Alexandra Concept Corp

Riding the dream. Kids fashion editorial campaign for Melijoe featuring Noyemi Pia.

Kids fashion campaign and kids fashion editorial featuring equestrian trend in FW 2020 season.

Project featuring kids fashion online multi brand retail Melijoe Paris. www.melijoe.com

kids fashion editorial melijoe

Project's Team Credits:


Project director and photographer: Aleksandra Ataca


Model: Noyemi Pia www.noyemipia.com


Videography: Julia Arif www.juliaarif.com


Location: Berke Ranch Antalya www.hotelberke.com/


Orfe Equestrian Club


All outfits: Melijoe Paris




kids fashion editorial campaign melijoe

Horses have always been a huge part of human history and a big part of inspiration for designers and art people (and how they could not?!). These powerfully graceful animals are truly amazing.


Many brands you see today are heavily inspired by the equestrian world. Hermés, for example, began by making harnesses and bridles for the European elite back in the 1800s. This was before the explosion of their now popular Birkin bags and silk scarves, which now evoke thoughts of posh riding clubs and aristocratic leisure.


Recently, Gucci harked back to its roots and became a sponsor of the Longines Hong Kong Masters. Did you know that Gucci’s famous red and green stripe and gold metal logo is a nod to horse bridles and bits, and the founder Guccio Gucci was inspired by all things equestrian when he set up the label in 1926?


Occasionally, equestrian wear still spills over to high street fashion, with designers continuing to draw inspiration from the sport. Most notable is popular luxury label Ralph Lauren, whose logo alone already boasts its trademark horse design.


Not to mention Dior, one of the main fashion players, was inspired by the equestrian theme many times. For example, John Galliano's SS 2010 couture collection or Maria Grazia Chiuri's cruise 2019- had horse world inspired collections.


Undoubtedly, horse riding has always held a respected seat in the fashion world, able to marry performance and style.

kids fashion photographer

Throughout fashion month, transportive, imagery-driven shows centered around storytelling to bring guests straight to the landscape of the designer's imagination, with one popular narrative surrounding the equestrian woman becoming a major fall fashion trend for 2020 in itself. Chanel, Chloe, Michael Kors, Brandon Maxwell, Tory Burch took the equestrian trend to the runway.


It's not just the more literal riding boots and hats or horse bit belts you'll see from the fall 2020 runways, but a full-on equestrian mood. It's polished, but cool and easy to wear.


Kids fashion also keep up, Stella McCartney, Gucci, Chloe, Burberry, The animals observatory, Molo, Scotch and Soda, Sonia Rykiel and many more were noticed horse themed pieces at current FW 2020/21 collections.


As for us, this trend and project takes to a very special place that is very personal. Noyemi is a professional horse rider, horses are a huge part of her daily life and soul.


She spends all her free time at the stables...


We were honored to create this Equestrian project in collaboration with www.melijoe.com

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